Farming is like any other business: all other things being equal, income is dictated by the quality of the management team. Even enterprises with similar soil, climate and business model can show a high degree of variance. This means farm manager selection is a critical component of the agricultural investment process.

Although land values are driven to a large extent by external factors such as economic and climate conditions, there are means by which agricultural investors can beat the averages. Market research is obviously critical. Agril Farmer usually is guided by a research team that provides insights on forecasted market prices, market availability, climatic conditions, seed selection.

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